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Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems.
It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing pages, we mean a page that is entirely dedicated to a particular type of customer. In fact, if we could create a unique landing page for each individual user, that would be awesome.
You might think your homepage is a landing page, but it’s not; users reach your landing page in various ways — directly, via organic search, or backlink. A landing page is normally dedicated to a specific marketing campaign. It is accessed from a link in an email, via social media, or most often via a PPC (Pay Per Click) advert.
Here are 10 elements of landing pages that are proven to convert successfully:
Parallax is a term that is applied loosely and frequently in the world of web design. As a trend, it has been popular and unpopular in equal measures for some time. However, it’s still one of the most valuable tools for animation in the digital world.
Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world.
Sure, parallax has its issues, from problems with usability, to concerns with mobile responsivity — but it’s also an interesting way to make a website stand out when done correctly.
In the article, the author Rebekah Carter mentioned some advantages of parallax:
Many examples provided in the article are fantastic, definitely worth visiting.
