With internet speeds improving day-by-day, users expect websites to respond and behave faster than ever. The Economic Times handles over 45 million monthly active users. By optimizing for Core Web Vitals across the domain, on AMP and non-AMP pages, we managed to significantly reduce bounce rates and improve the reading experience.
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Finding correlation between site performance and business metrics was the key to driving the success of their optimization efforts.
Refactored codebase should result in similar or improved performance and improved codebase health. After all, if deploying the refactored codebase causes loading or performance issues, it will result in less traffic and revenue.