Let’s start here: the status quo of software is generally disappointing. Every tool that I use either has too many features, and is overwhelming and confusing, or has too few features, and leaves me feeling like I’ve made a compromise. And it’s simple to see why this is: nobody builds software for me. Companies build tools for everyone. Or if not for everyone, they build for a type of person. Tools for developers. Tools for designers. Tools for investors. Tools for writers.