Answers to common questions about SPAs, Core Web Vitals, and Google's plan to address current measurement limitations.

Images are a massive part of the Internet. On the median web page, images account for 51% of the bytes loaded, so any improvement made to their speed or their size has a significant impact on performance.

Look at the image above. Don’t you feel some colors are brighter than others? For example, between the yellow and blue: which is brighter?

In my humble opinion, the best websites and web applications have a tangible “real” quality to them. There are lots of factors involved to achieve this quality, but shadows are a critical ingredient.

Browse through Dribbble or Behance, and you’ll find designers using a simple technique to add texture to an image: noise. Adding noise makes otherwise solid colors or smooth gradients, such as shadows, more realistic. But despite designers’ affinity for texture, noise is rarely used in web design.

There are way too many options in Web Animations API to pick them up that easily. Learning how timing works and how to control the playback of several animations at once makes for a solid foundation on which to base your projects on.

Finding correlation between site performance and business metrics was the key to driving the success of their optimization efforts.

Consider a typical firm or other small organization, run via a typical management hierarchy. At the bottom are specialists, who do very particular tasks. At the top are generalists, who supposedly consider it all in the context of a bigger picture. In the middle are people who specialize to some degree, but who also are supposed to consider somewhat bigger pictures.

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

The top six topics rising in popularity across Facebook and Instagram in Q2 2021 are shared in a new report.