The fact that the internet of things is constantly improving its core functionality in terms of greater connectivity, data computations and storage, and predictive analysis has given rise to the concept of the Internet of Behavior (IoB).
With data coming from various sources and narrowing into integrated and sorted data streams, the analysis of human behavior, interests, and preferences has become the new concept to diverge businesses into.
Having behavioral sciences and psychological perspectives at work, IoB tends to trace out the path for better product development and service integration for greater customer satisfaction.